UPA CI
SYMBOL - MARK
The alphabet 'U' illustrates the shape of a vessel that is heading towards the wide sea, which has become the stage for endless global competition. It represents the progressive, developmental, and vibrant future of UPA. The colors blue and orange symbolize customer-oriented service and the vision and passion of UPA, respectively.

* Minimum Usage Size Height 100mm or Above

Representation in alphabet 'U'

UPA Vision and Passion

Customer-oriented Service
LOGO - TYPE
Logo type is the most basic element to deliver a consistent image visually with UPA along with the unique colors of the symbol mark.

Korean logoType

Chinese logoType

Korean logoType vertical ver.

Chinese logoType vertical ver.
Emblem



Unique Colors
- main color
-
pantone 2945 cvc
c100 m81 y11 k0
- main color
-
pantone 2945 cvc
c0 m47 y86 k0
- sub color
-
pantone 2945 cvc
- sub color
-
pantone 2945 cvc
- sub color
-
pantone 2945 cvc
- sub color
-
pantone 2945 cvc
Character

Ulsan Port Authority Mascot Go-Nubi
Go-Nubi, the alley boss living in the waters in front of Ulsan.
One day, he encounters a huge and magnificent white-bearded whale and becomes enamored, setting him as his role model.
Following in the footsteps of the white-bearded whale, Go-Nubi embarks on an underwater journey...