Introduction
UPA social contribution system
With an objective to ‘realize social value by creating value-add to the local culture and the maritime industry’ based on its social contribution brand of ‘Sea of Laughter’, UPA has been engaging in various activities having established a framework including 3 key strategies for social contribution.
Social Contribution Activity Framework
| Objective | Realize social value by generating shared value for the local community and culture and the maritime industry | ||
|---|---|---|---|
| Direction | Nurture and support the maritime industry | Practice sharing with the local community | Revitalize culture, arts, and sports |
| Strategy | Generate shared value in connection with the maritime industry | Create a mutually-prospering economy by sharing with the local community | Contribute to building a cultural city filled with freedom and creativity |
| Implementation |
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